The date Gérard Pirès's first feature was released – 1969 – should perhaps give an indication of the content of this very French film: the sexual revolution, criticism of the way society is going, etc. There's a great deal of satire on advertising, although it's advertising which motivates Annie (Annie Girardot) to begin a huge spending spree in order to get her husband Philippe (Jean Yanne) interested in her sexually. But there's very little chance of that when Monsieur Butor – which means 'boor' or 'bittern' in French and which people find amusing in the beginning only, the man adds – is being employed by the tax office to inspect the accounts of Philippe's baby clothing company. So, his thoughts are very far removed from sex. Nevertheless, this is 1969, which is a good excuse for a lot of colour, a lot of female breasts, rock music, action, plus cameo performances by Serge Gainsbourg and Jacques Higelin.
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