15 July 2018

Charles Loupot in Clamecy, Nièvre (58)

Charles Loupot was born in Nice (Alpes-Maritimes) in 1892 and died in Arcs-sur-Argens (Var) in 1962 aged seventy. He was one of the first, and, with Cassandre, Jean Carlu and Paul Colin, one of the greatest of the interwar poster artists. Most of his life was spent in Paris, although he had a holiday home in the hamlet of Chevroches, in the Nièvre close to Clamecy, where the Musée d'art et d'histoire Romain Rolland devotes a room to him. He was a student of Fine Arts at the École des Beaux-Arts in Lyon from 1911 to 1913. From the 1930s he had a workshop in Montmartre and created posters for such firms as Au Bon Marché, Austin, Citroën, Cointreau, Coty, Dop, les Galeries Barbès, Monsavon, Nicolas, Ocap, Peugeot, St. Raphaël, Twining, Valentine, Vichy, etc. In 2000 film producer Jacques Tréfouël made the fascinating seventeen-minute film Charles Loupot ou la naissance de l'affiche moderne, which can be seen at Le musée d'Art et d'Histoire Romain Rolland in Clamecy.

Charles Loupot in his student days in Lyon.

I didn't see any signs of who painted Loupot here or in which year.

One of Loupot's posters, this for Sato cigarettes. Of interest is that it's a woman smoker.

Loupot did a great deal of work for St Raphaël.

This road sign, indicating a scenic route, is still used today, although perhaps only in Loupot's area.

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