2 June 2022

Raymond Savignac, Trouville-sur-Mer, Calvados (14)

Raymond Savignac (1907-2002) was a self-taught affichiste (poster designer) whose art, simple and humorous, was often undertaken for advertising purposes, and he is particularly known for his sketches for Monsavon milk soap and his depiction of a cow. He also designed the posters for Yves Robert's films La Guerre des boutons (1962) and Bébert et l'Omnibus (1963), Mario Monicelli's Mortadella (1971) and Robert Bresson's Lancelot du Lac (1974). He retired to Trouville-Sur-Mer in 1979, where a room in the Musée Montebello is dedicated to him. Along the Promenade Savignac, the boardwalk ('Les Planches'), are a number of his posters, which I include here without comments, which are unnecessary:
















Savignac even did some artwork for the Hôtel Flaubert.

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